Q&A: BitterStrawberry on Better Traffic Management

This interview originally ran in the 2013 Webmaster Access show guide. Pictured: Carmen and Gian Carlo of BitterStrawberry at Webmaster Access Amsterdam 2013. BitterStrawberry.com is an unique mobile traffic management tool that focuses on maximizing mobile traffic efficiency in two simple steps: by utilizing system filters to analyze, detect and split mobile traffic by country, device, operator/IP range and connection, and based on these assessments automatically redirecting potential customers to the highest-earning products available for each specific target using smart targeting solutions and an accurate user-profiling system. The user is pushed toward the campaign where he/she will convert best: where the portal is optimized for that device, where the content fits the type of available connection, where the genre and language are matching the needs of that user, in order to deliver the higher conversion rates and payouts our partners are accustomed to receiving. Affiliate manager Carmen was kind enough to answer our questions. You launched in March of this year. Have you learned anything in the first four months that surprised you? Are you meeting your goals? Any new services or projects you can talk about? We decided to put together BitterStrawberry.com, since this was that something the industry was looking for. And the market is agreeing with us, since in June we reached a new record: over 1 million leads generated over our platform and more then 300 million clicks processed, so it looks like our partners are in the right place at the right time! The way each of us consume online advertising or content changed radically in the past years and we see that users prefer to have control of when and what they see online depending on the interest and the context, so the most important thing is to test and continuously integrate the best campaigns so that we are able give each of them what they crave in order to deliver the higher conversion rates and the payouts our partners are accustomed to. We are covering for the moment more than 80 countries worldwide, and now we are all focused on connecting and optimizing the remaining countries to our system. We are working hard on one MAIN continent, which I hope will go live in these days. Which one? I would like to keep it secret until it is live. We were lucky to close a great collaboration with one of the MAIN players on the market, which represents also mainstream brands like EA and Gameloft. … So, dear friends, help us help you, by joining BitterStrawberry and allowing us to bring you amazing results for the same amount of traffic. Stay tuned and come meet us at WMA to find out all about the new service and projects—and breaking news!!! Is there an order of importance to the criteria you use in redirecting mobile traffic by device, connection, operator and country? No, the order is not important, but there is a logic process. BitterStrawberry is focused on maximizing mobile traffic efficiency. We are a performance network, NOT a broker. We DON’T JUST redirect traffic! Behind BitterStrawberry there is a revolutionary filtering, analyzing, pre-sorting and redirecting system that detects the country, device, operator/IP range and connection; based on that, we send the mobile traffic to the best converting offers in over 80 countries for each specific target. Because of our system we able to push the user to the offer where he/she will convert best: where the portal is optimized for that device, where the content fits the type of available connection, where the genre and language are matching the needs of the user, etc. Have you noticed any trends that would help affiliates who want to target better-converting markets or regions? In servicing offers in over 70 countries, isn’t language also a major consideration? Dating is the sector of the online and mobile adult business that is driving the market these days, so if anyone wants to invest now in a product, this niche will be the best. In what regards servicing more than 80 countries, sometimes speaking our partners’ language is key, but we are well prepared also for this.