Fun Factory's Stronic Sparks New Category on Novelty Retail Sites

LOS ANGELES—Sometimes a product comes along that truly demands the use of the Latin phrase "sui generis." These are creations that are so different that they create their own singular grouping. One such category is Fun Factory's new pulsators—the Stronic family of toys that stimulate with thrusting action rather than vibration. Last Friday, pioneer novelty retail chain Good Vibrations added the first-ever “pulsators” toy category on its retail site. Good Vibes Executive Vice President Jackie Strano said, “Good Vibrations is delighted to be the first to bring the ‘pulsators’ web category to U.S. consumers. Fun Factory’s innovative new line of toys [the Stronic pulsators] offers a new way to think about intimate products and a new opportunity to celebrate pleasure.” Fun Factory USA Director of Marketing Emilie Rosan noted, “There was no pre-existing toy category for the Stronic on any retail website. This new thrusting toy is not a vibrator—it’s a pulsator. The category simply had to be created. We are very proud of our partners for launching this new web category and for always striving to educate customers about the latest advances in the field of pleasure technologies.” Online novelty retail giant Eden Fantasys is also getting on board with the new “pulsators” category. Eden Fantasys’ programmers are working to release the updated toy menus and search options before this end of this week. Leading novelty websites Sextoys.com, Shevibe.com and many others are also due to launch the  “pulsators” category before Halloween this year. Retailers believe this category is the accurate way to present Fun Factory's Stronic to consumers, as the product mimics the motions of love making instead of delivering vibrations. This type of thrusting motion could not found in any of the existing families of sex toys until Stronic came on the market. Fun Factory USA CEO Frederic Walme thinks this new way for e-commerce sites to categorize toys will positively impact the whole industry. “This must be the first time in decades that any retailers have had to add a brand-new toy category to their menus. Fun Factory is very proud to bring a new option to consumers. For a long time, shoppers could pick between vibrators or dildos. Now they have a new third option. Retailers are instrumental in informing the public about their options, and we thank them for their support and making the “pulsators” category happen.”