BMS Debuts New Items, Support for Luxury Brands at eroFame

TORONTO, Canada—BMS Factory will attend eroFame 2013 in Hannover, Germany, Oct. 9-11 to launch items in its newest luxury collection, Leaf+, as well as a rebranding campaign for Swan and updated marketing support through its Retailer Kits. “We’re all looking forward to interacting one on one with our new and existing customers. The team will be there to answer your questions and to show you the innovative and exciting things that we’ve been up to the past little while. Make sure you check us out while you’re here,” said Steve Bannister, president of BMS Factory. The new brand, Leaf+, consisting of four designs is an exciting step in a new direction for the Leaf collection. Being offered in a beautiful royal purple colour, Leaf+ is one of the first luxury BMS products to offer vibration settings and a new, stronger motor than before. On top of the five different vibration settings, it is virtually seamless and will come with a USB charging cable, branded tote and reusable box. BMS’ flagship brand, Swan, will be seeing a facelift this year in its marketing approach. Still borrowing inspiration from the clean look it has always had, it is introducing the beautiful new “face of Swan” that is the perfect fit for its elegant designs. Customers will notice this new vision carrying over across marketing materials and branding campaigns going forward. To launch this new campaign, Swan will also be making its new Retailer Kits available to customers. These kits—which will have contents specifically suited to the customer per order—may include window decals, posters, comparison charts, media kits, product foam boards and more. For detailed information on contents and ordering, make sure to visit one of the friendly representatives at the BMS booth.  BMS and its brands including Swan and Leaf+ can be found at booth 76 at eroFame. For more information, visit BMSFactory.com.