Massera Massager Doing Well In Adult Market

LOS ANGELES—Personal massage brand Massera has reported a strong market response to its 12-piece line of hand-held massagers since its July debut. Introduced, and now managed, by industry liaison XR Brands, Massera has made waves within the adult distribution and retail market in just two months, and the two companies have partnered to help retailers present the Art of Swedish Massage to even more shoppers across the country. “We’re quite impressed by the strong response that Massera has received among distributors and buyers, especially the wide varieties of stores that have caught onto this growing category,” XR Brands General Manager Randy Alvstad said. “Since the developers of Massera are rooted in mass retail, it was a natural transition to bring this line into adult.” Top adult distributors SLS Specialty, SexToyDistributing,com, Honey’s Place and Williams Trading quickly picked up the line, eager to bring adult stores the industry’s first fully merchandised series of high caliber massagers made for the modern consumer. Each satisfies a specific need, from soothing sore muscles to targeting tension, and invites users to explore sensual massage in the comfort of their own homes. "Massera is the first mainstream-branded professional massager collection to come to adult and combine Brookstone-worthy vibrations with modern retail-friendly packaging," SLS Specialty CEO Shane Nelson said. "XR Brands has done a fabulous job as Massera's industry liaison to assure the line is merchandised according to adult retailers' unique needs and available to every customer that comes their way. In the few months since its debut, the full line has become an incredible seller for us and we look forward to seeing more from this partnership between Massera and XR Brands." “The key to sales success is creative and thoughtful merchandising, which is why Massera makes a perfect introductory brand for most adult stores,” Alvstad said. “These 12 high-end muscle massagers further connect the gap that Brookstone so cleverly bridges by providing benefits that include stress relief, improved sleep and, of course, intimacy building. Don’t be afraid to display Massera with candles, bath oils and lingerie for a subtle sensual suggestion. Shoppers will thank you!” For ordering information, contact Alvstad at randy@xrbands.com. For more information, visit http://massera.com/.