Training Is Key To Bathmate’s Success

WAKEFIELD, U.K.—Retailers who think Bathmate is “just another penis pump” are finding that training sessions from Bathmate officials are making a difference to their bottom line. Tim Brown, brand manager for Bathmate, recently travelled to Toronto and Montreal to train Stag Shop and Landco employees on how to sell the Bathmate family of products. Approximately 100 adult industry store employees attended the events. “It was a great opportunity to present Bathmate to the people who really count, “ Brown said. “Without the support of the store employees our products will not sell as well as they should.” The Bathmate bills itself as more of a workout for the penis as opposed to a traditional pump. It’s specifically designed for use in the tub or shower, so the piece can fill with water before it’s placed over the penis to help create the vacuum inside. As the water is expelled from the tube, the penis grows in size and increases its ability to hold more blood during erections. “Tim’s presentations were awesome and very funny. All the comments I have received have been very positive and I know it’s going to be a big hit in the stores,” said Michel Dell Aniello, general manager at Landco. During the trainings, Brown also unveiled the planned in-store designs which will be being rolled out in the U.S. and Canada in the next few weeks. “To be successful in brick-and-mortars we have to stand out from the competition,” Brown said. “We have employed industry professionals to design our in-store presence and we will be launching the new displays into Europe soon. The displays feature touch samples as well as a video screen displaying the products and a user guide.” For more information on in-store displays and Bathmate training, email tim@umproducts.com.