Baci Lingerie Sponsors Johannesburg Sexpo

JOHANNESBURG, South Africa—Baci Lingerie South Africa is sponsoring the Johannesburg Sexpo, a health, sexuality and lifestyle show that runs September 26-29. As the Platinum Sponsor, Baci has secured three booths to highlight different lines from its extensive collection of intimate wear, making the brand the largest lingerie exhibitor at the show. Baci Lingerie South Africa CEO Arthur Calamaras states, “Over the past three years, Baci has maintained a strong presence at all South Africa Sexpos. We are proud to continue to introduce the ever-expanding Baci brand to thousands of South African women. We look forward to showcasing all of Baci Lingerie’s new designs, as well as present already-popular classics from Baci’s gorgeous collections.” Each of Baci’s three booths at Sexpo will showcase an individual collection: the public and retailers alike will be able to see styles from the seductive Black Label line (booth 67), the accessible White Label (booth 38), and the Dreams Collection of bedroom costumes (booth 55). A large assortment of items from each line will be available for consumers to purchase. Retailers are also invited to browse each collection; full lines as well as individual items may be ordered while at SEXPO. Retailers may schedule meetings with the Baci Lingerie South Africa sales team to discuss partnerships, as well as promotional and marketing tips.Sexpo focuses on a broad spectrum of adult-related topics and stage performances by local and international adult entertainers. It takes place on a variable schedule in several cities in South Africa, including Johannesburg, Cape Town and Durban. The Johannesburg Sexpo is the largest expo ever held in South Africa, with a four-day music festival featuring 40 top South African bands playing inside the Sexpo beer garden. Non-stop adult-themed entertainment is also scheduled on the main stage. “Baci’s ongoing mission is to celebrate every woman around the world,” said Alicia Sinclair, director of sales and operations for Baci Lingerie. “The men and women of South Africa have absolutely embraced our designs, and our brand ambassadors in Baci South Africa have done a fabulous job in extending the Baci message.” “Showcasing our products at expos internationally allows us to demonstrate the reach of our brand, and we’re thrilled to continue to introduce our new designs and lines to the strong, sexy women of South Africa,” added Sinclair. To promote SEXPO and better reach South African consumers, Baci Lingerie South Africa maintains a Facebook page and a Twitter presence: @BaciLingerieSA. Cape Town SEXPO will be held at The Nasrec Expo Centre, Hall 6. The event is for those 18 years and older. For more information, visit the SEXPO website at sexpo.co.za.