Baci Lingerie Updates Website

SHERMAN OAKS, Calif.—Baci Lingerie has revamped its flagship website, Baci.com, with new e-commerce options that provide portals for international partners seeking to reach their local customer base online. "We’re extremely proud to re-launch Baci.com," said Baci Lingerie Director of Sales and Operations Alicia Sinclair. "We’re pleased to be able to now offer Baci.com to every woman around the world, and to assist all women in feeling their sexy best.” The new site is customized to support all Baci international partners. International customers going to Baci.com will be automatically directed to their country’s specific ordering page. The site also includes company and line information to assist international partners with outreach and increased sales. “Our international partners are what makes Baci such a renowned worldwide brand,” Sinclair said. “We revamped the site in such a way consumers around the world can access our products, by sending them directly to our partner sites. In this way, Baci assures all of our international partners will benefit. We look forward to continuing to enhance our partners’ accessibility to their local customers.” Consumers visiting Baci.com will see the lingerie company’s signature styles showcased in fairytale castles in Southern Germany, the United Kingdom, and Paris, France, with renowned fashion models dressed in more than 500 luxurious Baci styles. The brand continues to evolve with new collections and designs, including its plus size collection, which encourages women of all shapes and sizes to embrace their sexy side. Baci is transitioning all styles in the White Label and Dreams Collection to include Diva (1X-2X) and Queen (3X-4X) sizing. In addition to its decadent lingerie styles, the consumer site also offers Baci’s exquisite handmade Italian Masquerade Masks, which feature Swarovski crystal embellishments, and its award-winning selection of Baci Eyelashes. For more information about the new Baci consumer site and how it can help international partners increase visibility and sales, email internationalinquiries@baci.com.