Williams Trading Relaunches Private Label of Adult Novelties

PENNSAUKEN, N.J.—Williams Trading Company has announced the return of the private label line of adult novelties, The Nirvana Collection by Cloud 9. The distributor's signature collection has been a hugely successful line for many years but in early 2013, the collection underwent a facelift under the creative direction of Marketing and Promotions Coordinator Kelly Szwed. "I was asked to undertake this project to help bring the collection's packaging up to date as well as give it a female friendly vibe (no pun intended)," said Szwed. "Using a play on words along with the images conjured up when thinking about ‘being on Cloud 9’ I came up with Nirvana to distinguish the collection of dongs which is synonymous with Cloud 9." The 22-piece collection includes dongs ranging in sizes from 6 inches up to 16 inches in length, various girths and color selections of black, flesh, purple and red all of which are completely phthalate-free PVC and proudly manufactured here in the United States. The newest addition to the collection is the Dominate Me Universal Harness which is compatible with every dong in the collection. As the line expands, expect to see new collections to the Cloud 9 brand, which will include such items as vibrators and bondage accessories. "As a company we are so excited to launch the line with its new packaging," added Rich Pyne, sales manager. "We are very proud of the new look and are certain that customers will be attracted to both the beautiful look of the packaging as well as the incredible price points!" The anticipated relaunch of the Nirvana Collection by Cloud 9 will make its official debut at the International Lingerie Show, being held at the Rio All-Suite Hotel and Casino in Las Vegas from Sept. 23-25. Williams Trading booth 654-656 is the home of Nirvana by Cloud 9, and everyone is invited to stop by and view the beautiful collection. While there, take advantage of the Relaunch Show Special being offered to both online and brick-and-mortar stores so they can add this affordable yet stylish collection to their inventory. The show special is valid Sept. 23-27, 2013 and not limited just to attendees. Contact your sales specialist if you are not attending the show but would like to take advantage of the show special by emailing sales@williamstradingco.com or visiting the website at WilliamsTradingCo.com.