Love Life Products Building Brand with Retail Initiatives

LONDON—Love Life Products, makers of the Cascade self-lubricating vibrator, have several retail bundles to help stores promote the range. “The Cascade range has been a hugely popular since we launched earlier this year,” said Sam Watts, sales and marketing director at Love Life Products. “As we look to maintain the momentum we have built for the brand we want to make it as easy as possible for retailers to stock and sell our product which is why we have been investing in improving our retailer offering.” The manufacturer launched the Cascade Range in May and the products are now available internationally through a number of retailers and distributors. With the Cascade Range established, the company is now investing in building the brand with a number of new retail initiatives including retail bundles for brick-and-mortar stores and web banner designs for ecommerce sites. Cascade retail bundles will help stores to promote the range, offering a product stand, marketing materials such as posters, product pamphlets or usage and cleaning instructions, as well as sample products in full retail packaging with lube cartridges for demonstration purposes. The Cascade product range is the first to feature Lube Play, the world’s first self-lubrication technology. Combining a luxury vibrator with the ability to release just the right amount of lubricant at the touch of a button. For more information, visit www.Cascade-Toys.com.