New Packaging, Upgrades For Wet Personal Lubricants

LOS ANGELES—Wet, a best-selling line of personal lubricants and intimacy products, is excited to announce dynamic designs for the next generation.  “Our goal was to combine just the right amount of familiarity with a cleaner look and a unique element you can't help but notice,” said founder Michael Trigg. “What remains the same is the exceptional quality of our products.” The new look has been carefully and creatively designed to meet the merchandising and display needs of retailers while maintaining brand awareness for consumers. Each of Wet’s classic formulas has been upgraded, including Wet Original, Wet Light, Wet Warming, Wet Platinum, Wet Flavored, Wet Fun Flavors 4-in-1, Wet Together, Wet Pheromone, and the Wet Gellee and Wet Original and Wet Flavored are now paraben-free. The glycerin-free and paraben-free Wet Naturals formulas will get a total revamp in 2014.  “We wanted to capture the distinct brand personality that has always been the hallmark of Wet. We wanted to build on that bold, flirty personality,” said Jennifer Martsolf, vice president of marketing. “The new labels will resonate with a wide range of consumers. They’re sleek, fun and sexy.” The new Wet Catalog and  label designs will debut for retailers and distributors at the ANME Founders Show, July 13-15, at the Los Angeles Marriott Burbank Airport. Call your Wet representative for shipping details at (661) 775-3100 or email sales@trigglabs.com.