Steven Chinnery Promoted to MD of Eurocreme Group

EUROPE — Eurocreme Group is the name for a multitude of studios: Alphamales, Eurocreme, Rawboys and new producers for World of Men and Bulldog, dubbed Bulldog 2.0. The company has announced the promotion of Steven Chinnery from General Manager to Managing Director.  Chinnery joined the company in 2006 and is one of the longest serving team members. Growing with the business from the early days, Chinnery has been able to steer and direct the company while using his knowledge to help grow the Group to where it is today.  Chinnery’s promotion to Managing Director comes at a particularly poignant time, as Lee Redpath has cemented himself as Media and Events Manager within the group, bringing their personal partnership and professional relationship together and creating a driving force for the company as a whole, most notably with the timely 10th birthday celebrations due to be held on May 30 in London's West End. Newly upgraded CEO Gavin Hay says, “It is a natural progression for Steven to take on the role as Managing Director here. In his time as General  Manager he has overseen the group’s growth from one to five studios, and been responsible for much of its steady financial growth. He understands totally that, despite the world of adult entertainment being seen as something on the periphery, it is a business just like any other. The demands of new technology and keeping ahead of trends means a company such as this needs a bright and able helmsman.  Steven is that helmsman.”