The Screaming O Got Rowdy at ILS 2013

LOS ANGELES—The Screaming O turned its booth into a dude ranch at the International Lingerie Show to announce the special debut of the RingO Rangler collection of erection rings that turn ordinary cowboys into bucking broncos. Attendees left tugging at their boot straps after a wild ride through RingO Rangler territory complete with a spaghetti western photo shoot that roused their inner cowpokes. The Screaming O went western with the RingO Ranglers, a three-piece collection of stretchy erection rings featuring ergonomic textures and contours for a hogtied fit. The Spur, Cannonball and Outlaw each offer a unique sensation while providing the snug, erection-enhancing fit that the RingOs are famous for. The team also introduced the new RingO three-Pack, an all-in-one package of The Screaming O’s best-selling RingO erection rings in three super-stretchy sizes and thicknesses for the perfect fit. Brand new Condom Candy Bowls also made a special ILS debut to retailers looking for a fun and easy way to promote safe sex to shoppers in a convenient point-of-purchase display. “The RingO Ranglers, RingO 3-Packs and our new Condom Candy Bowls left retailers and distributors jumping on The Screaming O bandwagon,” The Screaming O representative Conde Aumann said. “We loved seeing everyone bring out their inner cowboys and cowgirls at our spaghetti western photo booth. Thanks to everyone who stopped by for some Screaming O fun!”  Also new to ILS attendees were updated merchandising displays, including new vertical and mini planOgrams that create a fun and bright shopping experience while utilizing compact wall space that traditional units are too large to accommodate. Mini planOgrams are available for the MasteRing, Ogee and Thrill Zone product series. Contact your preferred distributor for order details or email conde@thescreamingo.com for more information.