ID Lubricants Rolls Out Reformulated Sensation Warming Lubricant

NEWPORT BEACH–Westridge Laboratories, the manufacturers of ID Lubricants, has reformulated their popular warming liquid, Sensation, as a warming lubricant. Water-based and latex compatible, Sensation contains the active ingredient VBE and other warming ingredients for extra stimulation and pleasure. Sensation will be available in January 2013 in four different sizes in sleek, newly designed bottles with distinctive, slanted dispensing disc caps emblazoned with the ID logo on the top. “ID Sensation has been in our stable for quite some time and we decided to add even more versatility to it and reformulate it as a warming lubricant,” stated Gregg Haskell, president of Westridge Labs. “With the same consistency as our best selling ID Glide, Sensation creates warming stimulation and ignites passion in one bottle.” Sensation warming lubricant will be featured in the ID booth at the upcoming ANME show in Burbank in January. Be sure to visit the booth to see all of the new products and packaging being unveiled for the first time. To book an appointment for ANME, contact Dan Evans at Westridge Labs at (714) 259-9400 ext. 237. For more information, visit IDLube.com.