Eldorado Announces Upcoming Launch of Updated Brand, New Marketing

BROOMFIELD, Colo.–Eldorado, an award-winning distributor of adult toys and novelties, announced today the upcoming launch of its new corporate brand and new global campaign.  Eldorado's new brand identity and campaign will be revealed in early January 2013. The company's 2 Brians will debut the new identity at the ANME trade show in Burbank in January. The heart of the new Legend campaign establishes Eldorado's key differentiators–the legendary expertise of its employees, its huge collection of educational resources and its unparalleled lingerie selection. The goal of this launch and new campaign, says Larry Garland, CEO of Eldorado, is to make certain that both current and potential customers truly understand what makes Eldorado unique among distributors.  "The Eldorado team has worked very hard to create a campaign that we can all be very proud of," Garland said. "Eldorado's new branding cements our status as a leader in the marketplace by highlighting what makes Eldorado unique from our competition." The advertising campaign and rebranding initiative represents the most significant advertising and brand-recognition effort that Eldorado has undertaken since it was established more than 30 years ago. For more information, visit Eldorado.net.