FixSation II Prepping to Enter Market

CENTRAL POINT, Ore.-The makers of FixSation, an ergonomic vibrator designed to fit the contours of the female body, announced the second generation of the device. The FixSation stays in place with a lace band worn around the woman’s waist, and gently cradles and presses against the clitoris and labia as couples embrace. It's stylishly designed to complement lingerie without getting in the way of lovemaking. Tina York, creator of the product, said the new version has several changes in store, in both presentation and upgrades. "We have revamped our entire packaging to be more consumer friendly and eye catching," she said. "We selected a popular black and hot pink color pallet that screams sexy and modern as well as updated our logo to match the new direction." The new packaging also has a new peek-a-boo window display so customers can see exactly what they are getting without compromising the design integrity of the box. The box structure was also changed to allow for easy shelf display or a ready-made hang tag option. "To accommodate our international distribution, we now have our instructions listed in five different languages: English, French, Germany, Spanish and Italian," York said. The product itself also received some upgrades, including an increase of modes/functions to five from three, and the vibe and panty now coming pre-assembled. "We have included a more powerful and quite motor," York noted. "And we have included a stronger battery that reduces the initial charge time and hold the charge longer between uses." And in another nod to the international customers, the FixSation II comes with a USB charging cord that will fit all USB ports and avoids the various electrical outlet issues. "Finally, we have reduced the MSRP from $99 to $79," York said. "We made all of these changes as a result of various surveys and feedback that were gathered from both industry leaders and consumers alike. The overall impression from the first generation FixSation was overwhelmingly positive as reiterated from our international success and award nominations, however we also believe that there is always room for improvement and are confident that we will experience even greater success with these small but significant improvements." For more information, visit MyFixSation.com.