Forno TV Commissions Study on Euro Porn Consumer Trends

CYBERSPACE—Forno, which launched earlier this year, is a platform that allows adult content owners, publishers and brands to distribute, promote and monetize their branded content across multiple Smart TV platforms. The company just released research it commissioned based on an internet-based survey of porn trends among German, French and U.K. populations by age, region of each country and gender. According to marketing director Matthew Rahman, “We wanted to see past commonly held beliefs about who watches porn and get a true understanding of people’s viewing preferences. Our research showed not only a much wider acceptance of porn than previously thought, but also that people are more likely to watch porn if it’s available in a secure environment, such as on their TV at home.” Broadband TV News reported, "The survey looked at how often and where porn was viewed; whether or not it was a social experience; opinions on paying for porn; perceptions of quality of internet-viewed content; and how often viewers had technical problems caused by looking at porn online." According to the article, there were some surprises in the results. “The peak age period for viewing porn appears to be older than many people assume," Rahman told them, adding, “The peak age for viewers who declared viewing porn was of ‘extreme and high importance’ is 26 to 35 years old, while 18 to 25 year olds thought it was least important. That’s really interesting as it suggests a generational shift in the significance of pornography.” The survey did indicate different viewing habits among the various nationalities, but "the overall picture suggested porn consumption was widespread in every market." For more on Forno TV, go here.