I-D Lubricants New Hero Line Ships Today

NEWPORT BEACH, Calif.-I-D Lubricants is thrilled to be releasing the much-anticipated, action packed line of glycerin- and paraben-free lubricants: I-D Hero. I-D Hero is now available in four formulas, all offered in bright, distinctive 4.4-ounce bottles, with a brilliant POP display for slatwall, shelf or countertop; a jar of assorted pillows of all formulas; a comic book-style consumer guide; and eye-popping posters and marketing tools.  Hero is shipped in 12-bottle cases, an assorted case, assorted pillows by the gross, and the Hero display containing the durable plastic display, 24 bottles of Hero and consumer guides. Now’s the time to spring into action with Hero's four glycerin and paraben free, latex friendly formulas:   Hero H2O: Water-based, hypoallergenic and long lasting. Hero Super Slick: Silicone-based, hypoallergenic and ultra-thick. Hero Heat Ray: Water-based with a gentle warming sensation Hero Arctic Blast: Silicone-based with a gentle cooling sensation   The Hero line also includes the power packed 2.2-ounce dual packaged Dynamic Duo that creates four exciting sensations with warming, water-based Hero Heat Ray and cooling, silicone-based Hero Arctic Blast. The Dynamic Duo is sure to be a best seller for couples. The company is specially excited by Hero Super Slick. It’s an all new silicone formula from I-D.  For the distributor and retail buyer, we have also created an exclusive, complimentary, comic book style Hero Buyer’s Guide that tells the story of each of the four fantastic formulas and includes SKUs, UPC codes, case pack amounts and product-specific information. The Hero Buyer’s Guide can be used to educate your sales team and can be sent to retailers as a reference for their future Hero orders. The I-D Hero lubricants line begins shipping today so if you haven’t already placed your orders, do it now. Contact Don Nelson, director of sales, at DNelson@Westridgelabs.com or call (714) 259-9400. ext. 205.