Casual.WhiteLabelDating.com Celebrates 2 Years of Success, Joins Panel at Webmaster Access

CYBERSPACE—Casual.WhiteLabelDating.com, the award-winning dating platform that powers dating sites for brands and individuals worldwide, will be celebrating two years of success with the platform’s niching facility this October. The network now boasts more than 2,000 niche interest sites. The popularity of the collective sites has continued to grow since the platform’s launch in 2010, with revenues increasing to nearly +3,000 percent. Niche sites allow individuals to find other users targeted directly to their casual interests. The Casual.WhiteLabelDating.com network allows partners to niche by age, sexual orientation, location, interests and geographical groups, as well as many other criteria. Some of the most successful sites on the network currently cater to cougars, MILFs and redheads, with some of the more creative and distinctive niches also reaping rewards. What’s more, Casual.WhiteLabelDating.com’s ongoing expansion into the United States has also been accompanied by a rapid development into the BBW adult dating scene. Popular sites also include CougarDate.us, TheDoggingSite.co/us and DateADomme.com. Such specific targeting means that members are much more likely to find the outcome that they’re looking for and pay a subscription fee for the benefit. “Niching creates a win-win situation for our partners,” said Matthew Pitt, operations director at Casual.WhiteLabelDating.com. “Typically niche interest acquisition costs are lower, but the conversions and lifetime values are higher as people pay more and stick around longer.” Casual.WhiteLabelDating.com will be exhibiting at Webmaster Access, which takes place September 21-24 in Amsterdam. Operations Director Pitt will be speaking on the panel “Dating for Dollars: How to Get a Handle on the Online Dating Revolution,” set for September 23 at 11 a.m. In addition, Casual.WhiteLabelDating.com is a platinum sponsor of the European Summit in Prague, held September 24-27. Pitt will be on a panel titled “Casual Dating—The Saviour of the Adult Industry?” at 2 p.m. on September 25, followed by a product presentation at 3 p.m. To arrange a meeting and find out more, email hello@whitelabeldating.com.