Screaming O Honored for ‘Outstanding Marketing’ at 2012 ‘O’ Awards

LOS ANGELES—The Screaming O and its groundbreaking Studio Collection were presented with the prestigious Outstanding Marketing Award at this year’s “O” Awards, AVN Media Network's annual celebration of pleasure products. This is the fashionably discreet sexcessory collection’s fourth award win honoring its innovative and sophisticated approach to design, marketing and merchandising since its industry debut less than a year ago. The Screaming O is famous for creating high-impact sales support tools and show-stopping promotional campaigns that make the brand a mainstay in adult retail stores around the world. This award showcases the Studio Collection campaign’s sophisticated styling, innovative display options, and eye-catching imagery inspired in part by the way women shop in mainstream department stores. “It’s an honor to be recognized by AVN and our industry peers for the unique methods we use to elevate the Studio Collection to new levels of brand recognition and consumer demand,” The Screaming O partner Keith Caggiano said. “We have a solid team of talented people who have helped create a product line and matching merchandising campaigns unlike anything else on the market, and we’d like to thank our retailers and distributors for their continued support and excitement.” The Screaming O recently debuted the Studio Collection’s latest and greatest packaging designs with more features and benefits highlighted with eye-catching detail, as well as new and improved versions of the top-selling Lipstick, Mascara and Makeup Brush vibes featuring stronger motors and newly engineered construction. And with matching signage, a new slatwall plan-o-gram and display header, and promo posters the Studio Collection set a new industry standard of marketing excellence. For more information about the Studio Collection, visit ScreamingOStudio.com. For more information about The Screaming O, visit TheScreamingO.com. Check out The Screaming O’s latest news and event information at Facebook.com/ScreamingO.