StorErotica Announcing Soft Goods Winners at ILS

LAS VEGAS-Already crowning the year’s best in the adult toy and novelty sector, StorErotica Magazine, a national business-to-business trade publication for adult retailers, will present their awards honoring the soft goods portion of the industry at this fall’s International Lingerie Show at the Rio Hotel and Casino in Las Vegas. StorErotica has solicited the advice of retailers, manufacturers and distributors in deciding who they believe represented the soft goods industry with exemplary products and services during the past year.  Thus, the final StorErotica Awards ballot, consisting of seven soft goods categories, will be posted live online only at StoreroticaAwards.com from Aug. 6-17. "StorErotica is delighted to have our awards season culminate once again at the International Lingerie Show, the convention that defines the intimate fashion portion of our industry," says Kristofer Kay, editor of StorErotica Magazine. "This season has proven that soft goods are as strong as ever in adult retail stores, thanks to those manufacturers who continue to offer sexy, affordable apparel to both men and women."   This year’s “soft product” awards include one new category, The Special Focus Award, honoring one Special Focus editorial produced by StorErotica Magazine over the past six issues (note: there was also a Special Focus Award category in StorErotica’s Awards for “hard products,” presented at the July 2012 ANME Founders Show).  In 2012, the StorErotica Special Focus Award honors eight companies who were featured in the Special Focus on Corsets, which appeared in the December 2011 issue. “Corsets have dramatically evolved in the erotic retail industry, from a traditional one-use item into a versatile, multi-use piece of intimate apparel,” Kay said.  “Soft good manufacturers are once again seeking to capitalize on the revival and develop new styles of corsets for a new, broader range of customer.” Additionally, the 2012 StorErotica Awards will honor the diversity that comprises the hard work and dedication in the soft goods industry.  Categories to be featured this year will also include “Lingerie Manufacturer of the Year, Dancewear Manufacturer of the Year, Costume Manufacturer of the Year, Shoe Manufacturer of the Year, Accessory Manufacturer of the Year and Online Retailer of the Year. The StorErotica Awards will be handed out Monday, Sept. 10, during the opening night fashion show at ILS. For more information, call (727) 723-8827 or visit StorEroticaAwards.com. Congratulations to the following StorErotica Awards nominees (there are eight nominees in each category):   Lingerie Manufacturer of the Year Allure Baci Lingerie Coquette Dreamgirl International Seven ‘til Midnight Shirley of Hollywood Oh La La Cheri VX Intimates     Dancewear Manufacturer of the Year Blue Orchid Exoticwear BodyZone Apparel  Espiral Lingerie  Hot Girl Catalog J. Valentine Lapdance Minor Creations  Pink Lipstick Lingerie   Costume Manufacturer of the Year Baci Lingerie  Be Wicked  Dreamgirl International  Escante  Fever by Smiffy’s  Roma Costumes  Ruby’s Costumes  Seven ‘til Midnight    Sexy Shoe Manufacturer of the Year Ellie Shoes  Highest Heel  Hustler Shoes  Karo’s Shoes  Le Dame Footwear Pleaser USA  Reflections Shoes  Tabu Footwear  Tony Shoes   Accessory Manufacturer of the Year Aire Hosiery (leggings/stockings) Bijoux Indiscrets (lingerie accessories/pasties) Bristols 6 (Nippies/pasties)  Desire Fashions (body jewelry) Glitz Teaz Pasties (pasties) Pastease (pasties) Sky Hosiery (leggings/stockings) Tyes by Tara (ties for women)   StorErotica Special Focus Award: Corsets Allure Daisy Corsets Eurotique Fantasy Lingerie Hilary’s Vanity iCollection Magic Silk Popsi Lingerie   Online Retailer of the Year Castlemegastore.com Edenfantasys.com Goodvibrations.com   Sextoy.com Shevibe.com Trashy.com Wickedtemptations.com Yandy.com