I-D’s HERO Lubes Take Over ANME

NEWPORT BEACH, Calif.—I-D Lubricants scored a knock out punch by introducing the new, action packed HERO line of glycerin and paraben free lubricants at the ANME last month. HERO’s bright, distinctive packaging, brilliant POP display, signage and marketing tools were the undeniable hit of the show. “I am thrilled that our new exciting product line, HERO, was so well received!” exclaimed Gregg Haskell, president of Westridge Labs. “We knew the HERO line would prove to be popular and the industry’s reception was beyond our expectations. HERO’s POP display and the Dynamic Duo combo pack of our water based warming and silicone based cooling lube was one of our outstanding new products at ANME.” After seeing the new line at ANME, Lou Anginone, buyer for Honey’s Place, commented, “We're excited about the new HERO line from I-D Lubricants that debuted at ANME. It's awesome to see a product come out that is different from anything else out there, has pop culture appeal and is offered at a great price point. All of us at Honey's Place are eagerly awaiting the launch and can't wait to start selling.” Lanel Hargreaves, purchasing manager at Riverside, Calif., based Lotions and Lace added, “We love the look of the new Hero lubricants. The quality of these lubricants is fantastic, paired with the visibly appealing packaging, and we feel that we will have a winner with this new product line!” HERO is the new line of four glycerin and paraben free lubricants including water based H20 Hero, warming Heat Ray Hero, cooling Cool Blast Hero and silicone based Super Slick Hero. The dual packaged Dynamic Duo contains handy-sized water based Heat Ray Hero and silicone based, cooling Arctic Blast lubricants. Don Nelson, director of dales, added, “We knew we had a winner on our hands when we developed the HERO line of lubricants. The comic book HERO catalog was a real hit! HERO taps into the current wave of super hero popularity and we couldn’t be more proud of our latest product line.” HERO ships in early September so be sure to fly into your favorite distributor’s booth at ILS to find the super powers of I-D’s HERO action packed lubricants or contact your favorite distributor to order. For more information, visit IDLube.com.