Fun Factory Debuts New Products, Packaging

LOS ANGELES—Fun FactoryUSA took full advantage of the recent ANME trade show, using it as a time and place to launch new products as well as new packaging. Fun Factory launched four new dildos, all of which are designed to be used by couples. The New Wave, Sonic, Boosty and Mr. Pink will be the first new products with the new packaging, which company officials said will increase the perceived value of the items. "At ANME July 2012, Fun Factory once again broke ground and released a new packaging concept, made inGermany,” said Emilie Rosan, Fun Factory’s marketing manager. “This new packaging uses zero plastic, a rare metallic champagne color (utilized by the automobile industry only) and a classy interplay of glossy/matte surfaces. With this new concept, no light will reflect off the products when they are displayed on the shelves; the outside of the packaging is a removable sleeve displaying a very clear picture of the product, its functionality and benefits. Take it off and you have an intriguing gift box, perfect for offering the product as a present and creating some excitement around that ‘perfect moment’ to come.” Rosan added that all marketing material and key brand visuals have also been updated. “The branding is now more emotional and products organized as ‘lifestyle’ families, all the while continuing to convey the sense of fun and cheerfulness that Fun Factory is best known for,” she said. “With this new look, the brand’s perceived value will increase immediately and the buying experience will improve, allowing you to grow your business with us.” The packaging consists of a sleeve with a full-size, full-color picture of the product inside, and a box that features the Fun Factory logo and doubles as a gift box. Additionally,U.S.versions of the packaging includes the magnetic charger for the company’s line of Click ’n’ Charge products. For more information, visit FunFactoryUSA.com.