I-D Lubricants to Premiere New Line at ANME

NEWPORT BEACH, Calif.—I-D Lubricants will be unveiling a much anticipated new line of lubricants at this weekend’s ANME show to be held in Burbank, Calif., July 14-16. “I am thrilled to be presenting our exciting new line of high quality lubricants at ANME that are sure to be the hit of the show!” exclaimed Gregg Haskell, president of Westridge Labs. “The new line features fresh new packaging and will be supported with product specific marketing tools that will make it fly off the shelves in stores.” The new line includes a dynamic, slatwall and countertop POP display made especially for these products with eye-popping graphics and consumer information right on the display, making it easy for the end user to choose the right lubricant for them. Complimentary eye catching product line posters will also create a splash in every retail store. Supported by a bright, new, product line-specific consumer guide targeted to not only educate but to entertain, the line also includes a stand alone wholesale catalogue, complete with specific SKUs, to make ordering easy for the distributor and retail customer. Haskell continued, “The new line is a unique addition to our outstanding lubricants already on the market including Moments, Frutopia, Velvet, and many others. Get your orders in during the show because this is sure to be the new hot seller for retailers!” Westridge Laboratories, the makers of I-D Lubricants, will also be introducing the new sales team at ANME lead by Don Nelson, director of sales. For more information, visit IDLube.com