XR Brands to Debut 100-Piece Strict Leather Collection at ANME Founders Show

HUNTINGTON BEACH, Calif.—XR Brands is set to debut Strict Leather, one of the largest collections of leather bondage accessories, to the adult retail industry at the upcoming ANME Founders Show. The full line introduces 100 pieces to the market and is comprised of virtually every popular leather BDSM item in the category. Strict Leather features cuffs, collars, spreader bars, blindfolds and other leather-made accessories that purveyors of BDSM play need to turn their fantasies into reality. And with the mainstream media’s insatiable interest in bondage, with thanks to the success of Fifty Shades of Grey, Strict Leather’s lineup includes a series of items ideal for bondage beginners and intermediates. “We know that many of these new ‘explorers’ were going to be seeking more advanced products after experimenting with the lighter items currently flooding the market,” XR Brands General Manager Randy Alvstad said. “This line is mind-blowing—100 separate items with more coming soon. With Strict Leather we are demonstrating the energy, vigor and passion that XR Brands is bringing to the adult products business.” Strict Leather will be available to retailers in bulk, allowing the retailer and end consumer to benefit from the tactile experience of shopping for leather gear void of restrictive packaging. Displaying these items free of boxes or clamshells lets the consumer get a feel for what they are about to purchase and leave confident that they’ve found what they’re looking for. “We believe that the consumer prefers—and deserves—a sensory approach when selecting these kinds of products so they can feel the quality and craftsmanship associated,” XR Brands Brand Manager Michael Merrill said. “Every Strict Leather product features a key-chained hang tag with UPC and leather care instructions and looks enticing and sexy hanging together as a collection.” And as with all XR Brands lines, Strict Leather is priced to be affordable yet made with the highest production quality standards. XR Brands will debut the new Strict Leather collection at the upcoming ANME Founders Show July 14-16 at the Burbank Airport Marriott, where the company will showcase the various accessories in different suggested displays, including glass cases and hanging slatwalls. The full collection includes ankle and wrist cuffs, collars, spreader bars, gags, hoods blindfolds, whips, crops, paddles and more. For more information about the Strict Leather collection, visit StrictLeather.com/. For sales information, email Alvstad at randy@xrbands.com.