AdXpansion Launches Optimization Tool for Advertisers

MONTREAL, Canada – To meet the growing demand for advertisers to control their own costs, AdXpansion.com has developed and launched a sophisticated new optimization tool. The optimization tool allows advertisers to view their costs segmented by campaign and traffic source. Using the tool, they are also able to decide whether or not to exclude sources that do not meet their cost requirements. This direct access will also allow advertisers to increase their bids on traffic that does convert well. “Our optimization tool has been the most requested and highly anticipated development this year. We’ve taken the time to listen to our advertisers and give them the means necessary to control their cost in the most flexible manner possible,” says Nigel Williams, vice-president of AdXpansion. “Since our soft-launch on June 19th, the feedback we’ve received has convinced us that we’ve created a tool that is superior to any other in this industry.” AdXpansion’s new optimization tool also gives advertisers the flexibility to specifically include only the traffic sources they want for greater stability. For information regarding AdXpansion’s optimization tool, visit the company’s FAQ section.