ETO Names Cal Exotics' Jack Rabbit #1 Pleasure Product of the Decade

CHINO, Calif.—Adult novelties innovator California Exotic Novelties' Original Jack Rabbit has achieved the number one spot on ETO’s Top 100 Pleasure Products list. The iconic sex toy, the company’s all-time best-seller, has secured its place in history. Susan Colvin, President and CEO of California Exotic Novelties, said, “It’s an honor to see the Jack Rabbit spotlighted this way. Thank you ETO for putting together this impressive list.” Using suggestions gleaned from the industry, which were solicited through social media, ETO Editor Dale Bradford single-handedly compiled the Top 100 Pleasure Products List. It coincided with the publication’s 100th issue. The intention was to recognize the 100 most important and influential products the magazine has encountered during its time in the industry. "We have seen thousands of pleasure products since ETO was formed, but we had no hesitation in choosing California Exotic Novelties' Jack Rabbit as the most influential,” said Bradford. "As the first real rabbit vibrator, it paved the way for a revolution." California Exotic Novelties created many Jack Rabbit variations, including the Impulse Jack Rabbit, My First Jack Rabbit, Platinum Collection Jack Rabbit, Rechargeable Jack Rabbit, Silicone Jack Rabbit, Thrusting Jack Rabbit, Waterproof Jack Rabbit and the First Time Jack Rabbit. “The Original Jack Rabbit just keeps going and going. You can find it in our very first catalog in the same packaging it has today. It’s gone through many incarnations over the years, but nothing beats the classic design of the original,” said Jackie White, Vice President of California Exotic Novelties. Bradford added, “There are many retailers, distributors and even some rival manufacturers around the world who owe a debt of gratitude to the designers of this product—as do the countless number of consumers who have embraced it, and its many descendants. Even though today's highly evolved rabbits are considerably more sophisticated than Jack, they are not too far removed from the original concept. And for that to still be available and selling is a testament to how ‘right’ that design was.” Several other California Exotic Novelties products also made ETO’s Top 100 Pleasure Products List. Coming in at number 88 is the Solar  Bullet, 78 is Lilac Dreams, 65 is Warm-n-Glow Vibes, the CalExotics Toy Covers come in at 54, 62 is the iTap Collection, 51 is Amour, 50 is the Couture Collection and 39 is the Venus Butterfly. “Dale Bradford and ETO Magazine did an outstanding job putting  together the Top 100 Pleasure Products list,” said Al Bloom, Director of Marketing for California Exotic Novelties. “Looking at all the items on the list is like taking a walk down sex toy memory lane. The best, most innovative, and most creative products to grace our industry in the last decade are represented.” For the complete list of ETO’s Top 100 Pleasure Products, see the April, May and June 2012 issues, or visit the magazine's website.