XR Brands Receives 2012 StorErotica Award Nomination for Fetish Company of the Year

HUNTINGTON BEACH, Calif.—XR Brands has been nominated for Fetish Company of the Year at the upcoming StorErotica Awards, scheduled July 15 in Burbank, Calif. This leading category is reserved for companies making strides in BDSM and niche-focused product development, and XR Brands is honored to be recognized for its hard work in this realm. This prestigious category recognizes companies whose product development, packaging design, and overall collections cater to the unique needs of the BDSM and fetish communities, and XR Brands’ unique brand lineup does just that. The company’s specialty collections include the Zeus Electrosex electro-stimulation line, popular Size Matters pumping and enlargement collection, and the brand new Master Series collection of advanced BDSM and sensory tools. “This has been an important year for us with significant growth, development and innovation in these unique product categories,” XR Brands General Manager Randy Alvstad said. “It’s an honor to be nominated and recognized for our hard work, and the team looks forward to seeing our peers and colleagues at the StorErotica Awards!” XR Brands Brand Manager Michael Merrill is especially pleased by this nomination and looks forward to showcasing the company’s latest product lines and corresponding marketing and branding tools, which help retailers immensely on the sales level. “Fetish and niche product lines like ours require a special marketing plan, and XR Brands makes it a priority to package our collections in cohesive and eye-catching designs with matching plan-o-gram and signage that facilitate sales,” Merrill said. “It’s a special part of the product development process, and we’ve refined it to an art!” Register to vote today for the 6th Annual StorErotica Awards, taking place July 15 during the ANME Founders Show slated for July 14-16 at the Marriott Burbank Airport. Head to StorEroticaAwards.com/register for more details.