'Fifty Shades of Grey' Sparks Spike in Sex Toy Spending in Canada

TORONTO, Ontario—Christian Grey and Anastasia Steele have invaded Canada and have ignited interest and intrigue for the toys featured in the book. While business and growth has always been positive for PinkCherry, the month of May saw a 15 percent increase in sales over the previous month’s results. The spike in certain products highlighted in the book being searched and bought points clearly to Fifty Shades of Grey as the reason for the growth. The products that have specifically seen an increase, both in terms of searches on the website as well as actual purchases, include nipple clamps, Ben Wa balls and bondage items such as handcuffs, blindfolds and floggers. “Fifty Shades of Grey has had quite the impact. The domineering Christian Grey seems to have not only awakened the senses of Anastasia Steele, but of a whole segment of our population!” stated Daniel Freedman, CEO of PinkCherry. “We are happy to help out by adding a whole section on toys featured in the book.” PinkCherry offers consumers and retailers a one-stop shop for buying and selling adult novelties, with more than 6,000 products stocked. PinkCherry has both a Canadian and American online store (http://www.pinkcherry.ca/ and http://www.pinkcherry.com/) as well as a wholesale site (http://www.pinkcherrywholesale.com/).