Sportsheets’ Sex & Mischief, Entrenue Get Boost from ‘Fifty Shades’

PHOENIX—When a local television station wanted to do a piece on the Fifty Shades phenomenon, they looked to the pleasure products industry for some experts and insight. The ABC affiliate in Phoenix recently reported on the popularity of the books, and interviewed Entrenue’s Lisa Mazurek about the popularity of the books and how people can re-enact passages of the steamy novels. “Hands down, the most surprising phenomenon in our company in the last 18 years,” Mazurek told the camera crew. “It’s a permission slip for a lot of women to try something a little bit taboo.” In addition to talking to Mazurek, the cameras also filmed the BDSM section of the local Fascinations store, which was stocked to the hilt with Sportsheets’ Sex & Mischief line. Sportsheets’ acclaimed Sex & Mischief (S&M) collection of fantasy-play accessories has taken adult retail by sophisticated storm, receiving top accolades from the industry’s most respected names and breaking sales records since the day it made its market debut. The collection has a competitive price point, maintaining 95 percent of the line under a $19.99 MSRP. For more information, visit SexAndMischief.com.