East Coast News Helps Retailers Capitalize on 'Fifty Shades' Craze

HIGHTSTOWN, N.J.—For adult retailers, the wildly popular novel Fifty Shades of Grey has produced shades of green when it comes to novelty sales. As fans find their curiosity piqued by the BDSM-themed story’s descriptions of the thrills of consenting domination and submission, they are heading to adult shops all over the country to explore their own limits and desires. To help retailers convert these first-time buyers to repeat customers, adult mega distributor East Coast News is now offering the best-selling trilogy. In addition, retailers can use an ECN cross-marketing tool featuring related fetish and BDSM items. To view the Fifty Shades cross-marketing tool, visit ECN.com/FiftyShadesTool. The distributor notes that initial demand for the Fifty Shades trilogy was off the charts. “We are, of course, happy to respond to the demand for the books,” explained ECN Sales Manager Alan Mandell. “We’re even more excited about helping our customers use the wide acceptance of the book’s theme to expand their clientele.” ECN’s Fifty Shades cross-marketing tool is available on the distributor’s website, and provides categorized items directly related to the main character’s submissive explorations. Additionally, the distributor is preparing a merchandising guide intended to inspire creative and effective in-store displays and sales techniques. East Coast News is now shipping all three Fifty Shades titles by E.L. James. Retailers interested in ordering the books can contact their ECN account representative or visit ECN.com.