Entrenue Brings ‘50 Shades of Grey’ to Adult Retailers

PHOENIX—Specialty distributor Entrenue has brought the breakthrough erotic novel 50 Shades of Grey exclusively to the adult retail market. After weeks at the top of the New York Times and Amazon.com best-seller lists and 250,000-plus downloads, the game-changing BDSM fantasy novel has become one of the most requested books Entrenue has ever stocked—perfectly poised for adult retail sale. Deemed “mommy porn” by mainstream media outlets and fiction fans alike, 50 Shades of Grey follows student Anastasia Steele as an encounter with a man introduces her to a new world of bondage, submission and control. Unable to resist his erotic tastes, she embarks on a passionate affair with him that today has awakened the sexual appetites of eager readers across the country. “50 Shades of Grey has unexpectedly changed the way modern men and women look at the BDSM lifestyle, rousing curiosity to read about this young ‘vanilla’ woman’s entry into a world that most of us consider kinky and forbidden,” Entrenue Brand and Marketing Director Lisa Mazurek said. “This novel without a doubt is helping to mainstream bondage, restraint and roleplaying and has inspired a sexual awakening similar to that which erupted when The Story of O and Nine and a Half Weeks debuted years ago.” 50 Shades of Grey rose to fast fame following feature spots on The Today Show and Good Morning America, interviewing women from all walks of life who have picked up the novel to see how it might enhance their sex lives. The New York Times interviewed one anonymous woman who said her entire friend network is obsessed with the book: “Women just feel like it’s OK to read it,” she told reporters. “It’s taboo for women to admit that they watch pornography, but for some reason it’s OK to admit that they’re reading this book.” The mainstreaming of fetish and BDSM play among men, women and couples of all sexual walks is only just beginning, as film production rights have been bought by Universal Pictures with distribution and marketing rights doled to Focus Features. 50 Shades of Grey is the first of an erotic fiction trilogy with readers already anxiously awaiting its subsequent sequels. To order 50 Shades of Grey today, call (800) 368-7268, email info@entrenue.com or visit Entrenue.com.