New Frontier, Bluebird Sign Multi-Year Content Deal

BOULDER, CO.—New Frontier Media and Bluebird Films have entered into a content partnership that includes "a commitment from Bluebird to develop and produce 250 hours of original content beginning in April 2012 that will initially be provided exclusively to New Frontier Media's worldwide cable and satellite customers," the Boulder, Colorado-based publicly traded company announced Thursday. "The content is expected to be provided worldwide to cable and satellite operators for distribution through New Frontier Media's TEN, or The Erotic Networks, 15 pay-per-view channels and video-on-demand services," the company added. The deal also calls over 2,500 high-definition scenes from Bluebird's existing library to be made available for worldwide distribution, and contains an option to acquire up to 900 additional original scenes over the next three years. "The execution of this agreement represents the continuation of our commitment to provide our cable and satellite partners with the highest quality content available," said Matthew McClelen, Vice President of Worldwide Programming for New Frontier. "Based on recent and historical primary consumer research, we believe the Bluebird content and distribution agreement will provide consumers with a never before seen unique and exciting experience."  Nicholas Steele, Chief Executive Officer of Bluebird Films, stated, "TEN has been the leader in the broadcast space for years. It's a great honor to be partnering with them to provide consumers with high quality original product. We believe we are up to the challenge of delivering new and unique content that will make a difference." New Frontier has formed a special committee and hired outside consultants to consider its strategic options going forward, and to evaluate two unsolicited offers to acquire the company.