Rene Rofe Wows at ILS with New Booth, New Products

LAS VEGAS—Rene Rofe Lingerie drew crowds at the International Lingerie Show last week with their ornate new booth and exciting new product ranges. In addition to the wide selection of competitively-priced, quality lingerie that customers have come to rely on, Rene Rofe upped the ante with their growing sexy packaged ranges. The in-house packaged brand Rene Rofe Sexy continued to impress with lush lace, crotchless panties, and sexy body stockings, while the official debut of Pink Lipstick Lingerie generated a buzz that produced a steady stream of serious inquiries. Rene Rofe Sexy Division President Joe Tawil said, "We're really excited. This is the biggest response and most enthusiasm we've seen at the ILS show in years." Creative Director Wilson Kello said, "Rene Rofe has been in the lingerie business for over 25 years, and we've stayed on top by staying current. These fresh, attractive new lines and products stay true to the core of our business ethic, which is to provide a quality, in-demand sexy product for our customers that will produce consistently high profits at the retail level."  Based on the success of their new lines, Rene Rofe plans to continue to develop their Pink Lipstick clubwear offering, and develop additional new brands designed to excite and sell. Photos of the booth are in a gallery on AVN.com. For more photos from ILS on AVN.com, click here. For more information, product images, and samples, contact wilsonk@renerofe.com.