Evolved Novelties Continues To Expand With Sister Brands

LOS ANGELES—Evolved Novelties continues its drive to serve more and more of the pleasure products market by creating new lines and forming strategic partnerships with other companies. While Evolved Novelties has for years served the female market, specifically those between the ages of 25 and 45, its newest line, ZT Toys, definitely addresses the male toy buyers. Marcus West, marketing director at Evolved Novelties, told AVN that ZT Toys has taken off for the company, especially since it hits a demographic that has been underserved in the pleasure products industry. ZT Toys features lubes, lotions and potions designed for men, as well as strokers and CDs. In the man care portion of the line, ZT Toys offers pharmaceutical-grade ingredients in its Jack Aide, which comes in three densities: thick, thin and medium in it’s gel hybrid. The Boob Lube is designed for tit fucking, making it slippery and slick enough for him while moisturizing and softening her skin at the same time. The line’s warming lubes rely on capsaicin oil for better effects. Other products include Oral Sex Candy, which comes in four flavors; Cock Cologne, which has no taste, but helps freshen up a man’s genital area; Fuck Forever, a delay spray that works in as little as 60 seconds and gets sprayed onto the penis as opposed to rubbed in like a cream; and the Foaming Masturbator and Toy Cleaner, which is safe to use on all types of toys and male masturbators. “Everything in the line is vaginal, oral and toy safe,” West said. ZT Toys has recently expanded its offerings with various strokers and kits. The Mouth Full has a masturbator made from high-end TPR and comes with the Yes I Swallow DVD featuring Sasha Grey and lube, while the Full Release Stroker has a beaded inner channel and closed end for cream pies, and is packaged with a cream pie DVD and lube. Talk Dirty To Me is a kit that features the audio tracks from Zero Tolerance’s more popular interactive DVDs, featuring Sasha Grey and Bree Olson. The CD can be exported to smart phones or MP3 devices and have the girls talking directly to the listener and boast 10 positions to choose from. The CDs are also features in the Jack N Drive kits, which also come with a masturbator, lube and privacy bandana. Other new releases include the Getting and Giving Amazing Fellatio kit and the Quickie kit. In addition to the male demographic, Evolved Novelties has decided to target a younger female audience, and has partnered with Shots Toys to make that happen, West said. “The items in the Shots Toys line are fun and different,” West said. “They can be a little wilder and crazier for that younger set.” The line features intense bullets and motors that power fun and not-so-serious vibrators and eggs. The packaging is bright and vibrant and sure to catch consumers’ eyes. A sub-line from Shots is the Ouch! Line, which are fun and flirty BDSM items, including whips, paddles and crops. Evolved Novelties plans to release even more products in all of its toys lines in the coming months. For more information, visit MyEvolved.com or ZeroToleranceToys.com.