Seven ’Til Midnight Cashing In On Fashion Trends

LOS ANGELES—Seven ’Til Midnight is taking a cue from the mainstream fashion world in producing some of its newest items. The lingerie company’s 2012 collection is on trend with neon colors that are sure to brighten up your spring.  The Royale (STM-9318) is new this season in a neon pink, along with the Uptown teddy (STM-9153P) in a bold blue. The Sweetie Pie chemises in pink and blue (STM-9496P and STM-9497P), and the Pink Martini halter chemise (STM-9506P) are also bright and cheery. These styles all come in plus sizes as well, except for the Uptown teddy. But the company isn’t forgetting about the upcoming holiday season, either. This Halloween, Seven ’Til Midnight is introducing a line of themed boyshorts called Midnight Treats. The pieces wholesale for $4 each, with an MRSP of $10.  They are made from a nylon/spandex blend and can be worn under costumes, to a club under a tutu, or around town under your jeans. Each seamless boyshort is sold on a hanger with a collar tag, and the collection contains four different styles: Bite Me, Pirate, Trick or Treat and Jack-o-Lantern. These boyshorts are perfect for everyone from teens to women. The collection is currently available in S/M, L/XL, but depending on popularity might be expanded to plus next season. “We created these boyshorts for those looking to add something extra to their costume, or for those who love the holiday and want to celebrate it further,” the company said in a release. “The trend for print on panties has been going strong, and Seven ’til Midnight loves to stay on the cutting edge of fashion so we knew we could make an excellent spin on it.” For more information, visit SevenTilMidnight.com.