RockHard, Forgiven Announce Sponsorships, Merchandising Events

ATLANTA—This year RockHard Weekend and Forgiven Alcohol Metabolizer are joining forces to blanket the country’s biggest and most famous motorcycle rallies and music festivals with a huge promotional presence. Current plans include almost 20 events in a six month period, with new events still being added. It all kicks off next month at Daytona Bike Week. This year, for the first time ever, RockHard Weekend and Forgiven Alcohol Metabolizer are joining forces for a major promotional presence at the country’s biggest and most exciting motorcycle rallies and music festivals. They will participate in at least a dozen motorcycle rallies, including Daytona Bike Week and Sturgis Motorcycle Rally, which each draw in half a million people every year. Some of the other confirmed rallies are Leesburg Bike Fest, Panama City Bike Week, Myrtle Beach Bike Week,RepublicofTexas Rally, and Laconia Bike Week.  In addition, they’ve announced plans to be at several music festivals, including Country Jam, Country USA, RockFest, MoonDance Jam, and WE Fest. These festivals also draw huge crowds year after year with top national performers from past and present like Rid Rock, Charlie Daniels Band, Heart, Keith Urban, Brad Paisley, Poison, Alabama, and Def Leppard.  At each event, RockHard Weekend and Forgiven will have a huge promotional presence. They’ll blanket each event with tents, eye-catching displays, models, major signage, and free giveaways like samples and branded apparel. Product will be available for sale at tents throughout the event, and from members of the street team who will be scattered throughout the crowds for ultimate brand penetration. “These events are about supporting our customer’s passions and connecting with them on that personal level,” says Joshua Maurice, president of RH Laboratories, the company that distributes both products. “RockHard and Forgiven are lifestyle brands that promote fun and excitement, so this is a way to join our customers when they’re doing what they love most.” For more information, visit RockHardLaboratories.com.