Pleasures Store Repeating Guns for Toys Event

HUNTSVILLE, Ala.—In an effort to spread peace, Pleasures Store owner Sherri Williams is announcing her second annual Guns for Toys event, from 10 a.m. to 6 p.m. Saturday, Feb. 11. Williams, who has often come under scrutiny for her business, knows her event will help keep the Huntsville community safer and happier. “This is my contribution to making love, not war, here in Alabama, where guns are legal and adult toys are not,” Williams said of her Pleasures Store’s second annual Guns for Toys event. A lifetime proponent of gun rights, Sherri Williams’ quoted battle cry, “I’ll give you my vibrators when you pry them from my cold, dead hand,” was the focus of the highly publicized 20/20 segment with John Stossel. The show featured Williams’ and the ACLU’s battle to overturn the ban on adult toys. From 11 a.m. to 6 p.m. Saturday, Feb. 11, Pleasures will be giving away romance inspiring gifts equal to the value of the guns offered in trade. A licensed gun dealer will be on site from to assess the value and condition of the guns presented. “We’re loading our silver bullets to take aim at the hearts of gun enthusiasts who wish to kiss a woman rather than their gun this Valentine’s Day,” the Pleasures store owner said. “Last year was successful and this year our goal will be to take another 100 guns off the streets.” The Pleasures one-stop romance shop was the country’s first adult boutiques to offer a storewide selection of romance inspiring gifts in trade for guns in any condition. Pleasures celebrates this tradition for a second year. In a flaccid economy with Valentine’s Day fast approaching, this program is liberation for many struggling couples. All guns that were used in a crime will be handed over to the authorities while others will be disassembled and sold to a parts dealer. The proceeds of Guns for Toys will benefit the victims of violent crimes through the Huntsville Fallen Officers Memorial Charity. Pleasures, located at 4008 University Drive, inHuntsville, offers 7,000 square feet of retail romance inspiring products. The adjoining Diva Seductive Clothing store offers a full selection of lingerie, shoes and accessories. Pleasures’ sister store in Decatur, Ala., houses an additional 4,000 square feet of romance retail. Williams founded Pleasures in June 1993 to offer Huntsville couples comfortable shopping and an endless intimate accessories selection.