HotMovies Announces Closure of Custom VOD Theaters

PHILADELPHIA—HotMovies affiliate program MovieDollars posted an announcement to its website today stating that, starting today, the company will no longer be able to allow affiliate-owned domains on custom theaters. The statement also notes that the company also is “taking this time to eliminate underperforming theaters.” The statement in its entirety is reprinted here: Attention MovieDollars Webmasters MasterCard has begun to enforce longstanding rules and regulations on processing transactions and URLs. Due to their rules we can no longer offer affiliate owned URLs on custom theaters. As of today we are no longer offering the option to have custom URLs associated with white label theaters, UNLESS the URL can be transferred to our ownership and we feel there is potential for significant earnings. If you would like to do this we would need a signed agreement to transfer to us along with a clause to transfer it back to you at anytime. All theaters will now exist on ct.vod.com. All end users are still assigned to your theater and your affiliate ID, only the address bar is changing. We are also taking this time to eliminate underperforming theaters. Any theater that didn't make a minimum is now redirected to one of our default custom theaters. Those theaters will continue to have the affiliate ID on the links, but no longer exist in our system. Sorry for the inconvenience. Email affiliate@moviedollars.com with any questions. - MovieDollars Staff