Newly Revamped Hustler Hollywood to Host Private Unveiling

LOS ANGELES—The legendary Hustler Hollywood store and cafe on Sunset Boulevard has undergone a major transformation and is getting ready to reveal it all. To celebrate the official unveiling, a luxurious, private event will be held on Thursday, February 9, 2012. Attendees will party the night away with cocktails, hors d'oeuvres, and good company.  A Sunset Boulevard icon for decades, the Hustler store is proud to reveal the new and improved erotic haven in Los Angeles. Patrons will enjoy a fresh look with more room for exciting, cutting-edge merchandise, while still enjoying the same inviting, well lit environment that gained the store its sexy reputation.  "From the start, Hustler has been a trendsetter and a leader in the adult industry," says Theresa Flynt, executive vice president. "HustlerHollywoodwas originally started with that in mind and has expanded to 14 stores around the country. Our goal is to create the best, most thrilling shopping experience possible for couples looking to spice up their sex life."  Despite small changes over the years, this will mark the first complete remodeling of the store.  "We are really proud of the new look and we're eager to welcome customers to explore," says Flynt. "The contemporary changes are something we hope will ignite a new spark in our loyal fans and attract a new generation of customers." Friend Larry Flynt on Twitter and friend on Facebook.