Fun Factory Engages Consumers With QR Codes, Interactive App

LOS ANGELES—Europe's largest sex toy manufacturer has once again proven to be a pioneer in the industry by using advanced QR technology for point-of-sale materials. The new Fun Factory instructional cards, which can be found on display at select retail stores, contain QR barcodes that allow customers to access product videos directly from their smartphones while doing their shopping. “Fun Factory believes in raising the bar for customer service to the highest levels, and, as such, we believe in continuously updating our promotional material to meet the demands of new and exciting technological advances”, explained Emilie Rosanvallon of Fun Factory USA. “While we will continue with the usual point of sale items, such as floor samples, stands, and cards, we will also focus on using more innovative and interactive marketing techniques. The first step in this direction is our new QR barcodes.” The cards themselves list the features of a toy, as one would find on an online storefront. However, each one also includes a small colored barcode in the corner, which can be scanned with any free smartphone scanner application. When scanned, it instantly allows the customer to access an informational YouTube video about the product. This brings an element of privacy to customers who do not prefer to ask questions directly, while also serving as an effective conversation starter between customer and sales associate. "With new technology emerging daily, it is important to keep abreast of the latest updates in order to appeal to the younger customer base," said top Fun Factory sales associate Memo De La Vega. "The old ways have worked well in the past and continue to work well for a portion of our customer base, but to reach a new and different clientele, new techniques are needed. These QR codes are a big step in a new, exciting direction." The cards are available for seven different products, including design-award-winning toys, such as the Cobra (stimulator for men) or the Delight (G-spot toy for women). In addition to launching barcodes, the company has also made Fun Factory products available on the go with a new smartphone application. Currently available for free in the Android market, the new app gives consumers a firsthand look at the high-quality items made by Fun Factory. The app allows uses to browse through pictures of different products, changing color at will, while experiencing different vibration patterns. The easy-to-use system promises to “bring the FUN of Fun Factory with you everywhere you go” and is yet another innovation that helps consumers to discreetly and comprehensively learn about products before purchasing.  “Our goal is simple. We want our customers to sell more Fun Factory products.  It's about boosting the confidence of the consumers to justify the purchase of a premium product, resulting in more profit for our retailers,” said CEO Joe Curtis. For additional information or to order your POS materials, email Emilie.rosanvallon@funfactory.com.