California Exotic Novelties to Unveil Four P's

CHINO, Calif.—California Exotic Novelties prepares for the biannual, premiere, novelty expo; the January ANME Show. Taking place at theLos AngelesMarriottBurbankAirport, Jan. 7-8, the show will be the platform for showcasing California Exotic Novelties’ winter product release, the company’s newest plan-o-grams, promotional videos, as well as the highly anticipated line of toys endorsed by rock star Phil Varone. “We have so much happening at this show, it is absolutely exhilarating,” saysSusan Colvin, President and CEO of California Exotic Novelties. “With a focus on consumer-centric marketing we have developed several new collections that cater to specific demographics. Plus we’ve expanded some of our all-time favorite brands.” Among the new collections are: Namaste, a yin-yang inspired line of black and white massagers; Playful in Pearls, which consists of pearl adorned, lacey, fetish items; and the 10-Function Silicone Love Rider, which is a complete strap-on system that offers premium silicone probes that are held in place with high-quality, fashionable harnesses. Jackie White, vice president of sales, says, “There’s also the new Booty Call Collection, The Gripper, Screw Me, and many others.  There are too many to mention, that’s why we’ll have them all on display for the ANME Show.” Keeping in line with the company’s commitment to help its customers merchandise their stores, California Exotic Novelties is also presenting 39 plan-o-grams, featuring new and established collections. Al Bloom, director of marketing, explains, “The plan-o-grams serve as a guide to stores when dressing walls.  The feedback we receive from the retailers that use them is highly favorable, and reports of sales increases are not uncommon.” California Exotic Novelties offers more promotional product videos at the ANME Show.  Every six months the company releases a large batch of videos for brick and mortar and online retailers to utilize when promoting products. Discs with 185 new product videos will be distributed at the show. Additionally, the new videos will be added to the company’s tube site, CalExotics.TV, where they can be downloaded. The last “P” of California Exotic Novelties ANME Show mix, is Phil. The highly anticipated product line endorsed by legendary drummer Phil Varone will be seen for the first time in the California Exotic Novelties booth. The official unveiling will happen Saturday afternoon at 4 p.m. at the exclusive Phil Varone Press Meet and Greet. Varone will be in the booth to unveil his new collection, to celebrate with a champagne toast, to sign posters, and to answer media questions.  For more information about the ANME Show, visit ANME.com.