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November 11, 2011

EroAdvertising Introduces Targeted CPM Bidding

NETHERLANDS — EroAdvertising is expanding its global ad network services once again, this time with Targeted CPM Bidding. The new CPM bidding feature is a convenient solution, now offered to advertisers next to the current RON Campaign or Flat Rate buy options.  Desired ad space can now be targeted using features such as GeoTarget, Browser Language Selection or Frequency Capping to optimize each campaign for the best results.  Publishers can also set their minimal CPM prices for traffic from high and low quality countries, optionally also per country separately.  “This is a great solution for those who want to target a specific Ad Space, yet a Flat Rate was never an option for them” says Jan Huibers, CEO of EroAdvertising.  Advertisers can select their desired ad space in the EroAdvertising Market Place and tailor a suitable CPM Campaign according to their needs. The ad positions are determined by a bidding system configured and controlled by the advertiser to ensure a smooth run and optimal ROI.

 
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