Speedo Succeeds in Getting Aussie 'Porn' Blogs Shut Down

AUSTRALIA—For some, Speedos are synonymous with sex. For Speedo, the brand has something to do with swimwear. Go figure. In Australia, a man known as the "Bisexual Blogger" and "aussiespeedoguy" has learned the hard way that while he may appreciate the special accentuation that Speedos bring to (certain) bodies, the company fails to share his passion in quite the same way. They have sued him in the Federal Court of Australia and won, and he must now take his “salacious and pornographic websites” down and hand the domain names over to Speedo. What they will do with them is unknown. Dave Evans, who also operates a blog called aussiegayguy.com, did make a few mistakes. According to the Sidney Morning Herald, he “registered domain names containing the word ‘Speedo.” Some of these sites featured images of men wearing Speedo briefs, as well as pornographic images, which Speedo claimed were offensive.” On aussiegayguy,com, he links to Speedo sites such as swimmersexuality.com, gayblowbuddy.com, bisexualdave.com and speedomoviespage.com, and also to his own site, swimmerboyz.com. Needless to say, using a brand name in this way will usually result in a loss in court, and that’s just what happened here. Evans probably knew his fate, because he refused to attend the trial. Now he has to pay Speedo’s legal costs, as well. He is also not allowed to create any new sites using the name Speedo, not any sites that feature the swimwear. There’s always Fruit of the Loom.