Magic Silk’s Top-Selling Line Has New Look

HAPPUAGE, N.Y.—Magic Silk has it all wrapped up. The company’s blazing hot new packaging, introduced at the September International Lingerie Show in Las Vegas, is the talk of the industry. Lust, the wildly popular women’s fetish line, is now sold in provocative boxes that are every bit as naughty as the merchandise they contain. Uncensored front and rear views of the company’s sultry new model, showcasing the revealing fetishwear, let women know just what they are getting into. A background depicting a fantasy dungeon with diamond chains, framed by torn metal casing, sets a devilishly playful tone that complements the line. The package also introduces the new Lust logo, featuring two toned gold lettering adorned with rivets.  The company is also introducing new packaging for Wise Cracks, their line of boy shorts imprinted with wry comments. The box front depicts a sexy blonde model wearing a specific pair with a particular saying, but the back panel features all available quotes. The package is embossed with a holographic, foil-stamped Wise Cracks logo. The box is color coordinated to the garment, compactly constructed and hang tagged to maximize available shelf space. “We have a simple philosophy at Magic Silk,” said company president Jeff Baker.  “Good things come in creative packages. Our goal is to continuously invigorate our lines with fresh new products and packaging, to ensure maximum sales potential.” For more information, visit MagicSilk.com.