AdamAndEve.com Goes Mobile

HILLSBOROUGH, N.C.—AdamAndEve.com, the award-winning site of adult industry giant Adam & Eve, has been launched as a mobile website, compatible with iPhone and Android devices. “This project is a key initiative for the company to increase availability and convenience for its customers,” explained Chad Davis, marketing director for Adam & Eve. “We are excited to time the launch just before the holidays—historically the busiest time of the year for us.” “Our customers have become mobile—whether for business or pleasure—and our goal is to be as accessible to them as possible and provide a consistent and positive experience for them, regardless of how they choose to shop. We envision mobile becoming a core channel for our business in 2012, and this is a first step in catering to these customers whenever, wherever and however they want to engage with us." The Adam & Eve mobile web store provides comprehensive features for shoppers that are optimized for their mobile phones, including these: • Ability to browse and search across the entire site • Rich product descriptions and full-color images • Mobile-optimized checkout • Options to read and write reviews • Support for all offer codes • Click to call • Order tracking For more information on AdamAndEve.com, contact Adam & Eve Director of Public Relations Katy Zvolerin at (919) 644.8100, extension 3121, or katy@adameve.com.