The Screaming O Debuts High-Fashion 'Studio Collection'

LOS ANGELES—Sex toy trend-setter The Screaming O has finally unveiled its much-anticipated Studio Collection after months of tight-lipped discretion with a show-stopping debut at the International Lingerie Show. This unique line of cosmetic-inspired sexcessories will be launched with a comprehensive design and merchandising plan geared toward women with discerning taste and a distinct sense of style. The Studio Collection features a matching set of chic, sleek and discreet vibes and intimate sexcessories fashioned to look like the cosmetics they emulate. The complete set includes a Lipstick, Mascara Wand, and Makeup Brush vibrator; a matching cooling and warming intimate enhancement balm encased in an eye shadow pot; clitoral stimulation gel in a cleverly chic lip gloss tube; a Sexy Secrets Makeup Compact with a hidden bullet vibe inside; and a makeup purse that holds the entire collection in one portable pouch. "The Studio Collection is a new direction for The Screaming O, a venture we've been working on for months under utter secrecy until we had the final plans perfect," The Screaming O partner Caggiano said. "These designs were critiqued and tested by women in and out of the beauty industry to assure each mini vibe, enhancement cream and carrying case caters to every woman's sense of sexual style." The Studio Collection was officially revealed to the retail industry at the International Lingerie Show with velvet ropes, a red carpet and camera flashbulbs that filled the Screaming O booth's Beauty Bar with bright light. The Studio Girls, dressed as makeup consultants, stood in front of a clean white backdrop glammed up with slicked-back hair, red lipstick and matching neck handkerchiefs. Each model invited attendees to test the new items and take home a gift bag with the brand's signature matte black and red metallic detail. Buyers from around the world lined the stage at the ILS Annual Fashion Show, watching as four of the show's top models walked the runway and showed off the Lipstick, Mascara and Compact to the crowd. The inspiration for the Studio Collection is rumored to have been an international fashion model and Screaming O fan whose constant travel and time in the makeup chair gave her the idea to add power to the beauty tools that touched her body every day. The brand's corresponding brochure—designed as a coffee-table book—tells the story of the Studio Collection's development, revealing each item's characteristics with high-fashion photography. The Makeup Lipstick Vibe features a flexible silicone tip for focused vibration; the Makeup Mascara Vibe intensifies the vibration as it travels up the wand to the silicone "bristled" tip; and the Makeup Brush Vibe features a series of graduated-size silicone "bristles" that allow the user control over the intensity and type of vibration he or she desires. The Warming and Cooling Balms are stylishly disguised as eye shadows, and the O Gloss Climax Cream is encased in a clever lip gloss tube, all three featuring all-natural ingredients that promote blood flow and arousal to her intimate areas. The Sexy Secrets Compact features a false bottom that holds a hidden super-powered bullet vibrator with a matching Eye Shadow "Power" Compact that keeps extra batteries discreetly close. The Makeup Purse keeps the entire collection together for easy portability and safe storage. Every Studio Collection vibrator features three powerful stimulation speeds and one teasing pulsation pattern, and is fully waterproof. The look and feel of the Studio Collection underwent as much fine tuning as its functionality in order to accurately reflect the sophistication and style that the brand exudes. From its matte black finish to its eye-catching red metallic accents, the Studio Collection is a stand-out product line that's a must-stock in retail stores of all sizes and styles. "The Studio Collection was a huge hit for lingerie industry, as there are retailers around the world who don't carry adult products because their packaging and styling fail to match their stores' elegant aesthetic," Caggiano said. "This fashion-forward line is as discreet as it is sophisticated and buyers are excited to have a line of adult products that they can easily introduce to their consumer market." The entire Studio Collection is available in a proprietary universal display tray, a specially designed showcase unit that holds up to 12 of any Studio Collection product and features a universal "Tester" holster, battery pack slots, and even a brochure holder for accordion-fold mini pamphlets. Its interchangeable display header holds any Studio Collection sign and makes it easy to switch it up and display any and all of your shoppers' favorite Studio Collection items. The full product line will be available for the holidays. Each product category is available for order separately or as part of a package that includes signage and the display unit of your choice. "Everything about the Studio Collection was designed with the consumer and retailer in mind, maintaining the sense of high-quality fashion and functionality that female consumers have come to expect from a personal intimacy product," Caggiano said. "The Screaming O is proud to bring that echelon of production and merchandising to the adult market." New additions to the Studio Collection are already in the research and development stage, and the response following its recent industry debut has been overwhelming with women everywhere asking, "Why haven't we seen this sooner?" Learn more about the Studio Collection at http://screamingostudio.com. order/ inquiries can be sent to conde@screamingo.com. Check out The Screaming O's latest sexy news and events information at Facebook.com/ScreamingO.