Eldorado to Offer More Joint Campaign Opportunities to Vendors

BROOMFIELD, Colo.—Eldorado has expanded its marketing department with greater emphasis on partner relationships and joint promotions. Brian Howlett, product marketing specialist, and Brian Sofer, manager, emerging media & strategic partnerships, aka the 2 Brians, are set to spearhead the Colorado distributor’s renewed focus. “Too often I see many great ideas and products fade away because they were never fully understood. I take pride in highlighting a product’s unique features to build brand awareness and allow the product to shine bright in the marketplace,” said Brian Howlett. Eldorado’s marketing department offers a wide range of promotional opportunities including social media and QR code campaigns, co-op advertising, e-blasts, educational video packages, education for retailers, in-store events, and so much more. The 2 Brians work closely with Eldorado’s partners to develop custom-tailored campaigns that best suit the needs of each vendor. “In this unique industry we have the chance to work with some of the sharpest and most creative minds around. We welcome the opportunity to develop more effective methods of marketing our partner brands to Eldorado’s ever-expanding customer base,” said Brian Sofer. The 2 Brians encourage Eldorado partners and vendors to get in touch through their webpage at Eldorado.net/2Brians.