First Adult Site on .XXX Goes Live

PALM BEACH GARDENS, Fla.—The first adult website on the .xxx domain extension currently is live. Casting.xxx, a hardcore European amateur site, recently debuted well ahead of general availability in December. Casting.xxx falls under ICM Registry’s Founders Program, under which the registrar grants priority registration .xxx domains to leading members of the sponsored adult entertainment community. While the .xxx domain has been active for a few months, Casting.xxx marks the first site to go live that’s outside of ICM’s ownership or management, DomainIncite.com reports. "We closed the Founders program on Sunday and obviously some of the early founders are excited to get their new .XXX sites live as soon as possible,” ICM Registry’s Greg Dumas told AVN. “It's great to see some new high-quality sites on the new .xxx real estate using domains that haven't been used for adult in .com such as Casting.xxx. These webmasters have clearly spotted some great opportunities for new revenues in .xxx. We look forward to more new and exciting .xxx sites coming online ahead of our official launch on Sept. 7." According to previous reports, domains will be awarded to those in the Founder’s Program on a first-come, first-served basis. It is anticipated that the program will be limited to 50 participants. “Casting.xxx is registered to a Really Useful Ltd, which appears to have been set up purely to build sites on .xxx domains, of which Casting.xxx is the first of several,” according to DomainIncite.com. General availability for .xxx domain names is slated for December.