Zero Tolerance Adds QR Codes to All New Releases

LOS ANGELES—Zero Tolerance Entertainment has announced that it has implemented QR Codes on all Zero Tolerance and Third Degree films produced from this point going forward. The application will allow consumers to scan the matrix barcode located on the DVD packaging with their smartphones in order to be instantly led to either the movie's respective trailer or a one page site allowing a "sneak preview" prior to purchase. QR codes for films that don't have official trailers will link to the official website of the studio. Car Wash Orgy from ZT Studios and Taxi Cab Confessions from 3rd Degree Studios will launch the use of the codes for the company. "Despite being a parody, I was able to write some original stories and had a great cast to work with. This was a lot of fun to shoot," said Taxi Cab Confessions director Mike Q. "I am excited that consumers will have the opportunity to experience a taste of the film before purchasing it." "The addition of the QR Codes is not only a technological advance for ZT, but a great tool to push sales," added Marketing and Sales Director Marcus West. "The customer has the chance to visit our site and either read about the movie or view the trailer while shopping. We have a better chance of getting the sale at retail if they are further engaged and can see the quality of the product." For more information, visit here.