Webbilling and the Impulse Buy

THE NETHERLANDS—One of the foundations of a successful e-commerce profit model centers on the impulse purchase. For many years this ability to join a site or purchase on a whim has been linked and identified with credit card use online. While this model has worked quite well in North America and elsewhere around the world, either alone or combined with a recurring membership or subscription, Europe remains a challenge as credit card penetration has lagged behind other regions because of differing cultural views on debt and credit use. Credit card billing in Europe can certainly produce significant joins, revenue and profits, but in a market larger than the U.S. market now quickly coming online, less than 25 percent own a credit card, and even fewer surfers will actually use one for personal expenditures online. Germans can rattle off their bank account and routing numbers in the same way U.S. residents know their social security numbers, and they are used to paying for everything with their bank accounts; it’s just the way things are. Key benefits of credit card billing include the ability to capture the spontaneous join, both through trials and classic purchases. The ability to re-bill subscriptions, offer one-click following purchases and upgrades, pay-per-anything, cross sales and cancellation packages can really boosts earnings. Webbilling's Global Operations Director, Ines Petersen, stated that you can achieve all these same goals in Germany, Austria, the United Kingdom, Spain, Italy, France and the Netherlands with the Webbilling.com EU Direct Debit solution. No card of any kind is required—just a bank account and virtually everybody who earns money in Europe owns a bank account. So the impulse sale is alive and well in the EU. These joins are already in your current traffic. If you offer only credit card payment these surfers are unable to pay you, unable to convert, unable to join. Webbilling.com offers you essential European payment methods. If you just add these payment methods to your already existing solutions you can significantly increase your EU revenue. Convert every possible user. Do not let any joins escape. Contact Webbilling at marketing@webbilling.com to learn how easy it is to get started.